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Submitted on
June 17, 2007
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Anti Global Warming Campaign 4 by shawkash Anti Global Warming Campaign 4 by shawkash
This is a concept done for a campaign for some contest, please read the description.

Target Audience:
industrial countries. / to show in a contest.

Fact:
Higher water temperatures are threatening the world's fish by reducing food stocks and stunting growth, which could cause them to reproduce less.
foxnews.com

Solution:
Information Architect Brief:
Pollution is reaching creations: birds, animals, fishes, and insects. There is an open question about how the viewer is the reason of that. The visual language defines specific category of the pollution which is global warming.

Experience Solution:
The memory should collect the following information:
Fact: Global warming, as part of the pollution is reaching unspecific, not small, part of life.
Questions:
User who learn about these facts for first time.
The viewer should ask if he is really a reason from that?
The viewer should ask how big is the damage caused by global warming?
Cultured user:
The viewer should as if he is really a reason from that?

These questions should be triggered in the viewer mind within 1 minute from watching the visuals, and to be held in his memory to help him taking a research decision while he is having spare time for reading in a library or to surf on search engine.

Logo Type Brief/Summery:
The logotype consists of a shield iconography, and a sign associated with energy and power, which are dangerous. It is also a sign of heat.
The shield iconography made to draw the style of coat of arms, the shield is the same one that used for the coat of arms of Greenland, but I have replaced the bear with the other sign I have mentioned.

Visuals:
According to fact that not all industrial designers are good in English, the slogan has been written in with basic words, that could be understood with armature English speaker. Also is easy to translate from a language to another. On other hand, the visuals are telling the whole story in brief.

Channels:
This concept designed to be used in outdoors, journals, magazines, and special web banners.
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Daily Deviation

Given 2007-07-08
Anti Global Warming Campaign 4 by ~shawkash is one of a 4 part series for a campaign against global warming. I felt this one worked best because the tagline related a lot more close to the 'fact' given. I'm also enjoying the fish eyes through the mask which sort of engages viewers and to some, maybe even freak you out. This is extremely simple and gets to the point so the thought process and concept behind this is what justifies its feature. ( Featured by depthskins )
:iconkryatal344:
kryatal344 Featured By Owner Nov 28, 2010  Hobbyist Digital Artist
GLOBAL WARMING BRING A JACKET
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Flagged as Spam
:iconmusicawy:
musicawy Featured By Owner Jun 23, 2010
Brilliant work!!
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:iconilluphotomax:
illuphotomax Featured By Owner Mar 31, 2010  Professional Digital Artist
Neat work .... :)
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:icondjvue:
DJVue Featured By Owner Mar 27, 2010  Professional Photographer
amazing! I love it!
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:iconmochalett:
mochalett Featured By Owner Mar 26, 2010
Wow :thumbsup:
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:iconlaithy:
laithy Featured By Owner Mar 25, 2010  Professional Interface Designer
7atethalak f el dd cataloge el mafrood yebaan 3andak
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:iconadriano-designs:
adriano-designs Featured By Owner Jan 5, 2010
nice ,,
Reply
:iconneilandrew88:
neilandrew88 Featured By Owner Nov 27, 2009
Used same concept here. Thanks!
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:iconcomandos2008:
comandos2008 Featured By Owner May 11, 2009  Professional Interface Designer
nice work ya man
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