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June 17, 2007
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Anti Global Warming Campaign 2 by shawkash Anti Global Warming Campaign 2 by shawkash
This is a concept done for a campaign for some contest, please read the description.

Target Audience:
industrial countries. / to show in a contest.

Fact:
global climate change may be responsible for declining penguin populations on South Africa's Prince Edward Islands.
nationalgeographic.com

Solution:
Information Architect Brief:
Pollution is reaching creations: birds, animals, fishes, and insects. There is an open question about how the viewer is the reason of that. The visual language defines specific category of the pollution which is global warming.

Experience Solution:
The memory should collect the following information:
Fact: Global warming, as part of the pollution is reaching unspecific, not small, part of life.
Questions:
User who learn about these facts for first time.
The viewer should ask if he is really a reason from that?
The viewer should ask how big is the damage caused by global warming?
Cultured user:
The viewer should as if he is really a reason from that?

These questions should be triggered in the viewer mind within 1 minute from watching the visuals, and to be held in his memory to help him taking a research decision while he is having spare time for reading in a library or to surf on search engine.

Logo Type Brief/Summery:
The logotype consists of a shield iconography, and a sign associated with energy and power, which are dangerous. It is also a sign of heat.
The shield iconography made to draw the style of coat of arms, the shield is the same one that used for the coat of arms of Greenland, but I have replaced the bear with the other sign I have mentioned.

Visuals:
According to fact that not all industrial designers are good in English, the slogan has been written in with basic words, that could be understood with armature English speaker. Also is easy to translate from a language to another. On other hand, the visuals are telling the whole story in brief.

Channels:
This concept designed to be used in outdoors, journals, magazines, and special web banners.
Add a Comment:
 
:iconayame-kenoshi:
Wow, I really love this piece! A very well done poster. :) You should consider submitting this to the #CoolClimate Art Contest! :D
Reply
:iconshawkash:
hello, thank for ur comment. i am sorry for my late respond but i am kinda not that active in DA any more. :) not sure if the contest is still running.
Reply
:iconbelaboosmim:
BelaBoosMim Jul 7, 2009  Professional Photographer
I have just discovered your work and I love it! The pieces you have done for the anti global warming campaign are brilliant!!!
Reply
:iconshawkash:
:hug: very kind of you to say so, thank u very much, i am honored :)
Reply
:iconforge43:
your point is fine the picture is a bit stupid to me.
Reply
:iconshawkash:
I agree I guess, as considering this principle in delivering the message [link] :)
Reply
:iconlookingglassart:
I feel that the mask fits him best, nice capture, great concept :D
Reply
:iconshawkash:
thank u looking glass art :)
Reply
:icondesigner-brain:
designer-brain Jan 28, 2009  Professional Photographer
nice concept .
Reply
Add a Comment: